Consumer Attitudes and Purchase Intentions in Relation to...

Research Proposal Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Peninsula Malaysia Abstract The aim of this study is to find out the three (3) significant variables forming the positive attitude towards the buying the organic food in Peninsula Malaysia, which eventually lead to the ultimate intention in buying the organically-produced food. The different variables are focused on demographic characteristics on household income, product attributes and lastly the perceived value to the customers. This study shows that the household income is seemingly appeared to be an important predictor among the targeted segmentation in consuming organic food. Organic food attributes such as pricing, availability and†¦show more content†¦According to Robinson R. and Smith C. (2002), the demographic of consumers consist of various characteristics namely the gender, age, household income and education level. Each element has been contributed in forming the valued attitudes towards buying the organic products. Hence, the demographic characteristics, especially on household income is seemingly significant and being the focus in this research. This will eventually lead to the desired intention in buying such products for daily consumption. Level of Household Income Whilst referring to the studies done in the US, it is seemingly apparent that the demographic variables which herby refer as the income distribution, is significant predictors (Bartels Reinders, 2009). The research on this particular subject has proven that income positively influenced buying behaviour which in turn may cause the perceived buying behaviour towards the organic food. A same result has shown in Germany as well (Bartels Reinders, 2009). In Germany, demographic variables such as household income distribution have played an important role in developing significant effect on organic buying behaviour. However, the overall inevitability of the demographic characteristics was relatively different, taking into consideration of research carried in various Western countries. These findingsShow MoreRelatedUnderstanding The Concepts Of Price, Quality And Value From The Consumer Perspective Essay1734 Words   |  7 Pagessimilar across consumers and products and how the consumer s relate quality, price, and value in their deliberations about products and services. The objective of this paper is to define the concepts of price , quality and value from the consumer’ perspective. To work on these objectives, a review of previous research was done by an exploratory investigation of quality and value in the product category of beverages (place). Company interviews, a focus group interview and 30 in-depth consumers interviewsRead MoreFood Consumption Of Organic Food Essay2044 Words   |  9 Pages Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues. Although the concept of organic food seems to be well known to many consumers the proportion of consumers who purchase organic foods on a regular basis is low. To better protect consumers from harmful andRead MoreFactors Influencing The Organic Food Market6312 Words   |  26 PagesThe organic food market in the US has reached new heights, with retail sales in 2010 totaling $26.6 billion; this represents a significant increase from $6.1 billion just ten years earlier (Dimitri, 2012). Organic production includes food that is grown without pesticides, chemicals, growth hormones, or genetically modified organisms (GMOs). Consumers, once buying mainly organic fruits and vegetables, have recently indicated a strong interest in a wide range of organic products, such as milk, eggsRead MoreLiterature Reveiw About Ethics and Organic Food9160 Words   |  37 PagesBUSINESS - - LITERATURE REVIEW- Attitudes and motivations that influence the selection of organic food among consumers Adeline Marià © Supervisor : M. Bloom ETU 20030459 SUMMARY General Background 4 1 Market development and cultural factors. 5 1.1 Culture influences the food choice. 5 1.2 The level of development of the country market influences organic food choice 6 1.2.1 A cross- national study of Danish and New-Zealand organic consumers. 6 1.2.2 The moderators of consumptionRead More Consumer Analysis - The Food Market Essay3187 Words   |  13 PagesConsumer Analysis - The Food Market ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a broad horizon, with a mixture of nutritionRead MoreThe Impact of Corporate Social Responsibility on Consumer Behaviour: Does Csr Affect Consumer Decision Making and Buying Behaviour Within the Uk Supermarket Industry12140 Words   |  49 Pagesresearch within the supermarket industry in investigating how aware and concerned consumers are of CSR practices, and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire via convenience sampling method. Results: The results showed that participants believed themselves to be ethical consumers. However in testing their knowledge of supermarkets CSR activities and ethical definitionsRead MoreCorporate Social Responsibility And Csr8791 Words   |  36 Pagesstudies. The study incorporates the C-C identification, trust, satisfaction as mediator between CSR and customers’ purchase intention, expanding previous studies by combining the social identity perspective with social exchange theory. A model was constructed based on the current studies in the fields of CSR, trust, satisfaction, C-C identification and customer’s purchase intention. A survey questionnaire was used to measure customer’s perception of Monmilk, one of the most famous dairy manufacturersRead MoreEthics in Retail Industry5435 Words   |  22 Pagescertain organization can be accessed from the cases studies on these retail industries. The influential factors can be identified from the common trends in these approaches and a conclusive story through customer perceptions can be drawn by direct consumer contact and personal interviews. -Ratul Kumar Sarkar Post Graduate Diploma in Computer aided Management 2012-14 Indian Institute of Management Calcutta Mob: 9609300106 sanjana_tta@iimcal.ac.in To: Ratul Kumar Sarkar 3 January 2013 13:54 1 ofRead MoreEssay on Marketing Strategy for Marks and Spencer Food13771 Words   |  56 PagesI will analyse to create marketing strategy on Marks and Spencer food mainly Indian ranges, and look at other such as Italian range, Eastern cuisine range, and British regional food ranges and. The Indian range would be ready to eat/cook food. I will be creating marketing strategies on Marks and Spencer’s food as to meet the customer needs and to analyse in ways I could meet the strategies successfully. The ready to cook food would be invented for the simplicity to people and to break into Read MoreFashion Supply Chains Are Buyer Driven and Characterised by Tiered Production Networks Involving Countries That Offer a Combination of Low Labour Costs, Relevant Skills and Production Capacity. During the Past 20 Years,7846 Words   |  32 Pagespromotional mix, this is made up of the marketing tools such as; – ADVERTISING This helps to inform, remind, persuade, and change attitudes of the consumers. It can also reposition a brand and help to differentiate a product from the rivalling competitors. This is done through T.V., radio, newspapers, magazines, billboards, internet, tele-text, pint-of-purchase, packaging, exhibitions and cinemas. SALES PROMOTIONS This seeks to offer buyers additional value to the product or service on induction

The Scarlet Letter, By Nathaniel Hawthorne - 1560 Words

Sin and innocence both are found evident in life, with one marking the dark transgression imprinted upon every aching being and the other embellishing the pure, lighter essence every creature has at birth. The two are sharp contrasts that may seem incapable of holding together a single complex being, yet are found in all humans and generally constitute the basis of morals and human nature. Nathaniel Hawthorne’s The Scarlet Letter beautifully weaves a tale of blind revenge, unintentional hypocrisy, and mortal transgressions, presenting the characters’ penitence from said transgressions in the form of a constantly changing Hester Prynne who must face the retribution of her affair with a tormented minister. Through the development of the characters Chillingworth, Dimmesdale, and Hester, Hawthorne illustrates the naturally wicked and flawed, however benevolent and atoning dual nature within man. Throughout the novel, humanity’s imperfect and sinful demeanor is highly prevalent and consistently represented through the actions of Hester, Dimmesdale, and Chillingworth. For example, Hester Prynne is quite notorious in the Massachusetts Bay Colony for being the town’s infamy, and though her status improves gradually over the course of the novel, she is primarily known by the settlement for being their embodiment of a beacon of sin. Accusing Hester of openly mocking and â€Å"making a pride out of what they [godly magistrates] meant for a punishment,† (51), she rarely removes theShow MoreRelatedThe Scarlet Letter By Nathaniel Hawthorne1242 Words   |  5 PagesLYS PAUL Modern Literature Ms. Gordon The Scarlet Letter The scarlet letter is book written by Nathaniel Hawthorne who is known as one the most studied writers because of his use of allegory and symbolism. He was born on July 4, 1804 in the family of Nathaniel, his father, and Elizabeth Clark Hathorne his mother. Nathaniel added â€Å"W† to his name to distance himself from the side of the family. His father Nathaniel, was a sea captain, and died in 1808 with a yellow fever while at sea. That was aRead MoreThe Scarlet Letter By Nathaniel Hawthorne960 Words   |  4 Pages3H 13 August 2014 The novel, The Scarlet Letter, was written by the author Nathaniel Hawthorne and was published in 1850 (1). It is a story about the Puritan settlers of the Massachusetts Bay Colony, set around 1650 (2). The story is written in the third person with the narrator being the author. The common thread that runs through this novel is Hawthorne’s apparent understanding of the beliefs and culture of the Puritans in America at that time. But Hawthorne is writing about events in a societyRead MoreThe Scarlet Letter, By Nathaniel Hawthorne919 Words   |  4 Pagessymbolism in Nathaniel Hawthorne’s â€Å"The Scarlet Letter†. Symbolism is when an object is used in place of a different object. Nathaniel Hawthorne is one of the most symbolic writers in all of American history. In â€Å"The Scarlet Letter†, the letter â€Å"A† is used to symbolize a variety of different concepts. The three major symbolistic ideas that the letter â€Å"A† represents in Nathaniel Hawthorne’s â€Å"The Scarlet Letter† are; shame, guilt, and ability. In Nathaniel Hawthorne’s â€Å"The Scarlet Letter†, the firstRead MoreThe Scarlet Letter By Nathaniel Hawthorne1397 Words   |  6 PagesFebruary 2016 The Scarlet Letter was written by Nathaniel Hawthorne in 1850 which is based on the time frame of the Puritans, a religious group who arrived in Massachusetts in the 1630’s. The Puritans were in a religious period that was known for the strict social norms in which lead to the intolerance of different lifestyles. Nathaniel Hawthorne uses the puritan’s strict lifestyles to relate to the universal issues among us. The time frame of the puritans resulted in Hawthorne eventually thinkingRead MoreThe Scarlet Letter, by Nathaniel Hawthorne1037 Words   |  5 Pagesthat human nature knows right from wrong, but is naturally evil and that no man is entirely â€Å"good†. Nathaniel Hawthorne, author of the classic novel The Scarlet Letter, believes that every man is innately good and Hawthorne shows that everyone has a natural good side by Hester’s complex character, Chillingworth’s actions and Dimmesdale’s selfless personality. At the beginning of the Scarlet Letter Hester Prynne is labeled as the â€Å"bad guy†. The townspeople demand the other adulterer’s name, butRead MoreThe Scarlet Letter By Nathaniel Hawthorne1517 Words   |  7 PagesNathaniel Hawthorne composes Pearl as a powerful character even though she is not the main one. Her actions not only represent what she is as a person, but what other characters are and what their actions are. Hawthorne makes Pearl the character that helps readers understand what the other characters are. She fits perfectly into every scene she is mentioned in because of the way her identity and personality is. Pearl grows throughout the book, which in the end, help the readers better understandRead MoreThe Scarlet Letter By Nathaniel Hawthorne999 Words   |  4 Pages Nathaniel Hawthorne is the author of the prodigious book entitled The Scarlet Letter. In The Scarlet Letter, Hester Prynne commits adultery with Reverend Arthur Dimmesdale. Her husband, R oger Chillingworth, soon finds out about the incident after it becomes clear that she is pregnant. The whole town finds out and Hester is tried and punished. Meanwhile, Roger Chillingworth goes out then on a mission to get revenge by becoming a doctor and misprescribing Dimmesdale. He does this to torture DimmesdaleRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1488 Words   |  6 Pages In Nathaniel Hawthorne’s novel The Scarlet Letter, the main character, Hester Prynne, is a true contemporary of the modern era, being cast into 17th century Puritan Boston, Massachusetts. The Scarlet Letter is a revolutionary novel by Nathaniel Hawthorne examining the ugliness, complexity, and strength of the human spirit and character that shares new ideas about independence and the struggles women faced in 17th century America. Throughout the novel, Hester’s refusal to remove the scarlet letterRead MoreThe Scarlet Letter By Nathaniel Hawthorne1319 Words   |  6 PagesPrynne and Arthur Dimmesdale are subject to this very notion in Nathaniel Hawthorne s The Scarlet Letter. Hester simply accepted that what she had done was wrong, whereas Dimmesdale, being a man of high regard, did not want to accept the reality of what he did. Similar to Hester and Dimmesdale, Roger Chillingworth allows his emotions to influence his life; however, his influence came as the result of hi s anger. Throughout the book, Hawthorne documents how Dimmesdale and Hester s different ways of dealingRead MoreThe Scarlet Letter By Nathaniel Hawthorne1714 Words   |  7 PagesSome two hundred years following the course of events in the infamous and rigid Puritan Massachusetts Colony in the 1600s, Nathaniel Hawthorne, descendant of a Puritan magistrate, in the 19th century, published The Scarlet Letter. Wherein such work, Hawthorne offered a social critique against 17th Massachusetts through the use of complex and dynamic characters and literary Romanticism to shed light on said society’s inherent contradiction to natural order and natural law. In his conclusive statements

Analyzing Supply of Demand Simulation Free Essays

Analyzing Supply of Demand Simulation ECO/365 January 31, 2010 Analyzing Supply of Demand Simulation Supply and demand is a significant element of business procedures thus this paper will evaluate how supply and demand affects a business via a simulation provided by the University of Phoenix. In this paper, I will talk about the reasons for changes that occur in supply and demand. I will talk about how shifts in supply and demand influence the organization’s decision making process as well. We will write a custom essay sample on Analyzing Supply of Demand Simulation or any similar topic only for you Order Now I will also cover the four key points established within the reading assignments and how they relay to the simulation and how every theory can be related to situations in a workplace environment. This paper will establish how price elasticity of demand influences the decisions of the consumer and the organization. Changes in Supply and Demand There are quite a few factors that influence supply and demand in the simulation. These factors demand for the apartments, the availability of the apartments, the price of the apartments, the quantity of people or renters who are interested. According to the simulation, a demand curve is downward sloping. During the simulation, as the price of the apartments decreased, demand for them increased. The supply curve, however, is sloping upwards. The number of two-bedroom apartments increased as the price increased. An excess in the industry for the apartments make use of downward demands on the price for the apartments. So therefore in order for GoodLife to attract renters, they would need to lower their prices. Shifts that Affect Decision Making The different shifts in supply and demand affects decision making in several ways in regard to the simulation. In the simulation the changes that GoodLife were trying to make as well as the changes in the population of Atlantis had an effect on the supply and demand of the simulation. Since the renters changed their preferences, the demand for the apartments that GoodLife offered decreased. GoodLife then decided to renovate the apartments and make them into condominiums that they could for sell. By doing this, GoodLife caused a decrease in the supply as well as a decrease in the demand. Given that, the supply and demand curve equally moved to the left. Four Key Points Four key points in the simulation were supply and demand, equilibrium, shifts in the supply and demand, and price ceilings. The simulation is based on supply and demand and is very helpful in understanding the different factors that can affect it. According to the simulation, a demand curve is downward sloping. According to our text, a demand curve illustrates how a â€Å"change in the price level will change aggregate expenditures on all goods and services in an economy† (Colander, 2010). In reference to the simulation, as the price for the apartments decreased, demand increased. The supply curve, on the other hand, is upward sloping. The number of two-bedroom apartments increased as the price increased. Equilibrium is a concept in which opposing dynamic forces cancel each other out. In other words, equilibrium can be described as the position at which quantity demanded meet up with the supply that is presented. The quantity demanded will surpass the quantity supplied which can possibly lead to shortages, if prices are below the equilibrium point. At this point, the prices have a tendency to rise in order to increase the supply until the equilibrium is met. A shift in the demand curve can occur because of a change in the income, a change in the price or a change in tastes. A shift in the supply curve can because of change in the costs of production, a change in technology, or a change in price of goods. A price ceiling takes place when the government places a legal limit on how high the price of a product can be. In order for a price ceiling to be successful, it must be put below the market equilibrium. Applying Simulation to Workplace The impact of supply and demand changes can have a big influence over the software industry. The technology involved in the software industry never really stays at the same level because technologies constantly change. However, if you were to take a closer look at things, computers and software evolve about every six months to a year and half; hence the reason technology is the constant factor that prompts change in the software industry. Elasticity of Demand Price elasticity of demand refers to the way prices change in correlation to the demand. People with lower incomes are inclined to have lower price elasticity because they have less money to spend. People with a higher income are inclined to have higher price elasticity since he can afford to spend more money. In both cases, â€Å"ability to pay is negotiated by the intrinsic value of what is being sold. If the thing being sold is in high demand, even a consumer with low price elasticity is usually willing to pay higher prices† (WiseGeek,  2010). Basically, goods or services presented at a lower price lead to a demand for greater quantity. Price elasticity of demand also explains that price becomes more elastic, because consumers can always choose to buy a good or service that is cheaper, in this case, prices will change with demand. In addition to this, completion for a certain good or service can also affect price elasticity of demand because it keeps prices lower. In summary, according to the simulation process, the demand curve is sloping downward, which causes the quantity demand to increase as the price decreases. The suggestion was for the management company to decrease its rental rates, which would therefore increase the demands for apartments. The supply curve is sloping upward, so therefore the quantity supplied increases as the price decreases. As stated, the quantity demanded balances out the quantity supplied at the equilibrium point. Nevertheless, when prices are below equilibrium, the quantity demanded surpasses the quantity supplied. In retrospect, when prices are above equilibrium, quantity supplied exceeds the quantity demanded, which cause an excess. References 1) WiseGeek. (2010). What is Price Elasticity of Demand?. Retrieved from http://www. wisegeek. com/what-is-price-elasticity-of-demand. htm How to cite Analyzing Supply of Demand Simulation, Papers

Toyota Recall free essay sample

They have concluded that a precision-cut steel reinforcement bar (Consumer FAQ, 2010) needs to be installed on the pedal for it to eliminate any unnecessary friction that is causing the pedals to stick. Toyota is ensuring that the installation of the steel reinforcement bar is a permanent fix and will eliminate the tension between the two surfaces and the pedals will no longer stick. Toyota has also done the following to reach their customers and take care of the recall issue: 1 . They have mailed letters to all owners of vehicles involved in the recall. The letter contains specific instructions on what to do to get their vehicles fixed. 2. Many Toyota dealerships have extended their service hours in order to meet the needs of the consumers. 3. Within those dealerships they are working to improve customer relations by expediting repairs, offering free car washes, oil changes and follow up maintenance service. 4. In order to support its dealerships Toyota has provided financial help to cover any additional costs related to the recalls. We will write a custom essay sample on Toyota Recall or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All with the end consumer in mind. They want their customers to be able to resolve the issue as quickly and conveniently as possible. 5. Toyota has put together informational videos, campaigns and press releases describing the problem and advising their customers of the risks associated with the recall and advising them of quick a solution. 6. They are working closely with CTS on future manufacturing processes to avoid any additional problems. Overall, yes I think Toyota is handling the problem to the best of their ability and ssues and are guaranteeing that their simple fix to their poor design is a permanent fix. They are working with CTS to improve the design and future manufacturing practices for their parts. They are supporting their dealerships, doing what they can to keep the customers involved and informed of new findings. They are putting their customers first. I do think their efforts are limited; they can only fix so many cars at a time, I believe Toyota will be more selective on who they choose to manufacture their parts from now on. Like the old saying says you live you learn Toyota was focused n becoming the number one automaker in the world and once it obtained the title it may have forgotten why they became the number one automaker in the world, which was quality. In my opinion they are handling the problem with class and integrity. Once you fall all you can do is get up and keep walking and that is exactly what Toyota is doing. This recall only affected 8 of their Toyota models, not any others or other lines such as their Lexus brand or their scion.